Our Story
Maracuja was born out of a deep desire to reshape the traditional business landscape, moving away from the greed and rigidity of conventional corporate environments. After witnessing firsthand the impact of profit-driven agendas on both companies and their people, our founder left behind a high-tech career to create a company rooted in values and purpose. Maracuja is not about leadership for its own sake but about building something new—a space where innovative minds and passionate hearts can come together to create a better future.
Our Team
Kjetil Larsen
Founder & Chief Instigator
Our founder, with a background in tech and a commitment to building community, established Maracuja to challenge traditional corporate structures. His vision is to empower creators through decentralized systems, fostering innovation and building a more transparent and equitable future.
Carola Wenniger
Chief Operating Officer
Our COO is the heart of Maracuja, ensuring everything runs smoothly. She coordinates across legal, tax, marketing, and project teams to keep everyone informed and on track. As the operational backbone, she supports the company’s growth by ensuring all teams work efficiently and stay aligned with our goals.
Luca Larsen
Strategy Manager
Driven by a passion for creative industries and a talent for identifying strategic opportunities, our Strategy Manager combines business and brand strategy to ensure Maracuja invests in projects that align with our values, playing a key role in maintaining moral compliance after investment.
Emma Hugner
Communications Manager
With experience in sales, partner development, and branding , our Communications Manager crafts Maracuja’s message and builds strong relationships with creators and investors, ensuring our vision and values are communicated effectively.
Our Approach
At Maracuja, we’re redefining what a traditional venture capital firm can be. We invest in start-ups, empowering creators and innovators to turn their ideas into impactful ventures. Unlike typical VC firms, our DAO-driven approach ensures transparency and democratic decision-making, allowing all stakeholders to have a voice. By leveraging blockchain and smart contracts, we eliminate unnecessary middlemen, fostering direct, fair interactions.
Beyond investments, we provide hands-on support in business development, offering strategic guidance, mentorship, and access to our extensive network of industry professionals. We work closely with founders to help them refine their vision, optimize their operations, and successfully integrate Web 3.0 technologies.