Our Story
Maracuja was born out of a deep desire to reshape the traditional business landscape, moving away from the greed and rigidity of conventional corporate environments. After witnessing firsthand the impact of profit-driven agendas on both companies and their people, our founder left behind a high-tech career to create a company rooted in values and purpose. Maracuja is not about leadership for its own sake but about building something new—a space where innovative minds and passionate hearts can come together to create a better future.
Our Team
Kjetil Larsen
Founder & Chief Instigator
Our founder, with a background in tech and a commitment to building community, established Maracuja to challenge traditional corporate structures. His vision is to empower creators through decentralized systems, fostering innovation and building a more transparent and equitable future.
Our Approach
At Maracuja, we’re redefining what a traditional venture capital firm can be. We invest in start-ups, empowering creators and innovators to turn their ideas into impactful ventures. Unlike typical VC firms, our DAO-driven approach ensures transparency and democratic decision-making, allowing all stakeholders to have a voice. By leveraging blockchain and smart contracts, we eliminate unnecessary middlemen, fostering direct, fair interactions.
Beyond investments, we provide hands-on support in business development, offering strategic guidance, mentorship, and access to our extensive network of industry professionals. We work closely with founders to help them refine their vision, optimize their operations, and successfully integrate Web 3.0 technologies.